SHIFT // 2015 is an immersive new one-day conference which will bring together senior industry leaders and influencers who have a stake in the success of programmatic video & TV advertising. SHIFT // 2015 is the first conference laser-focused on programmatic video & TV advertising, which eMarketer forecasts will account for almost $4 billion, or approximately 40%, of online video ad spending in 2016, up from just $190 million in 2013.Book a Meeting
Predicting Video Viewability Is The Next Step To Transacting On It
As the industry moves toward transacting on viewable impressions, we need to move beyond assessing viewability post-campaign. CTO Manny Puentes discusses how predicting viewability will help publishers improve performance with AdExchanger. Read this and other Bylines.