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Video’s Programmatic Future: Clearing the Path to Success
Video’s Programmatic Future: Clearing the Path to Success

December 28, 2016

Programmatic video and TV are both taking off, but many challenges still remain in the ad tech ecosystem. What are they, how will they be resolved and over what time frame? These were some of the key questions addressed in the closing session at VideoNuze SHIFT // Programmatic Video & TV Ad Summit in December 2016. Read more

Altitude Digital Changes CEO as it Pivots to Technology
Altitude Digital Changes CEO as it Pivots to Technology

November 15, 2016

The founding CEO of Denver-based Altitude Digital has stepped aside to let the online advertising company evolve into more of an ad-technology company under new leadership. Read more

Video Ad News Sponsorship at dmexco 2016
Video Ad News Sponsorship at dmexco 2016

September 28, 2016

As the exclusive sponsor of Video Ad News for dmexco this year, our booth was the designated filming location for a wide array of interviews with executives from around the world, including two of our own, CEO Jeremy Ostermiller and CTO Manny Puentes. Read more

MapR Helps Developers Leverage Analytics with Microservices
MapR Helps Developers Leverage Analytics with Microservices

September 27, 2016

Altitude Digital's Chief Technology Officer, Manny Puentes, was quoted in an article today about MapR, the converged data platform that integrates the open source software of Hadoop and Spark. MapR's platform is essential in powering the Altitude ARENA® Programmatic Video Platform, which must process billions of transactions daily, all in a matter of milliseconds. Read more

dmexco 2016
dmexco 2016

September 26, 2016

The dmexco Digital Marketing Exposition & Conference is one of our largest events of the year. The expo and conference took place last week, September 14 - 15, and played host to more than 880 exhibitors and 43,000 attendees. We had a booth with a DoubleVerify espresso bar, sponsored Video Ad News interviews and hosted a private VIP event with RhythmOne. Read more

Media Metrics Publishers Can’t Do Without
Media Metrics Publishers Can’t Do Without

September 8, 2016

Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Read more

Video Walkthrough: Using Reporting to Increase Revenue
Video Walkthrough: Using Reporting to Increase Revenue

August 25, 2016

The ARENA® Programmatic Platform lets you manage your digital video business with intuitive tools and the most powerful reporting in the industry. Learn how to dive into these data points in our latest webinar recording. This webinar will walk through all the ways to grow and manage your business using ARENA, including: Read more

Is Audibility the New Viewability?
Is Audibility the New Viewability?

August 22, 2016

With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more

Altitude Rockstar Spotlight: Meghan Karcher
Altitude Rockstar Spotlight: Meghan Karcher

August 15, 2016

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for their hard work is with an Altitude Rockstar Spotlight program. This time around, we're honoring our Director of Operations, Trafficking & Policy for her diligent work and infectious energy. Congratulations, Meghan! Read more

Capitalizing on Mobile as the First Screen (Video)
Capitalizing on Mobile as the First Screen (Video)

July 27, 2016

Mobile video is a fast-growing and challenging frontier within the ad tech industry. Watch Altitude Digital CTO Manny Puentes discuss the issues and opportunities on a panel at the VideoNuze 2016 Online Video Advertising Summit with representatives from Beachfront Media, Facebook, Newsy and the IAB. Read more