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Media Metrics Publishers Can’t Do Without
Media Metrics Publishers Can’t Do Without

September 8, 2016

Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Read more

A Video Platform Designed to Put Quality First (Adweek Digital Video Guide)
A Video Platform Designed to Put Quality First (Adweek Digital Video Guide)

May 10, 2016

Coinciding with the recent launch of our ARENA® Programmatic Video Platform, Altitude Digital was featured in Adweek's 2016 Digital Video Guide. Learn how our new platform is not only giving publishers more control, but also allowing advertisers to target higher quality inventory. Read more

Could The Same Technology Used by Bitcoin Automate Payments for  Programmatic Advertising?
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising?

April 29, 2016

Programmatic technology has revolutionized the buying and selling of digital advertising through automation. However, the industry is still manually settling payments on the back end the same way they have been for decades. Could Bitcoin's Blockchain technology address this inefficiency? Read more

Looking For Programmatic Everything In 2016? Keep Waiting
Looking For Programmatic Everything In 2016? Keep Waiting

April 4, 2016

The industry will continue to strengthen the programmatic foundation in 2016 through acquisitions, infrastructure, and transparency. However, there is still a long road ahead until traditional media fully embraces programmatic. Jeremy Ostermiller shares these hurdles with Adotas.
Read more

US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now
US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

March 30, 2016

eMarketer's new report, "US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now," examines the latest trends in the ever-evolving programmatic landscape, including insight from Altitude Digital's CTO, Manny Puentes. Read more

Altitude Digital Adds DoubleVerify As Anti-Fraud Partner
Altitude Digital Adds DoubleVerify As Anti-Fraud Partner

March 17, 2016

MediaPost takes a look at our recent partnership with DoubleVerify and how it will help us filter out violations such as non-human bot fraud, masked URLs, hidden ads and impression laundering. Read more

Altitude Digital Joins Forces With DoubleVerify to Combat Non-Human Fraudulent Traffic
Altitude Digital Joins Forces With DoubleVerify to Combat Non-Human Fraudulent Traffic

March 17, 2016

Altitude Digital is proud to announce our new inventory quality partnership with DoubleVerify to eliminate fraudulent ad impressions before they ever reach a campaign or programmatic auction. Read more

Altitude Digital Joins Integral Ad Science’s Certified Viewability Partner Program
Altitude Digital Joins Integral Ad Science’s Certified Viewability Partner Program

March 16, 2016

We are proud to announce that Altitude Digital has joined Integral Ad Science's Certified Viewability Partner Program. As members of the CVPP, we aim to eliminate publisher and advertiser billing discrepancies by transacting on Integral’s discrepancy-free viewability measurement. Read more

As Video Brings More Efficiency To Programmatic, Will It Translate To TV?
As Video Brings More Efficiency To Programmatic, Will It Translate To TV?

February 29, 2016

Programmatic 3.0 will be focused on simplifying the complexity of the digital media landscape. CTO Manny Puentes discusses how market consolidation will create a more efficient marketplace for both buyers and sellers in the TV and video advertising space with AdExchanger. Read more

Programmatic and Addressable TV: Definitions, Projections and Resources
Programmatic and Addressable TV: Definitions, Projections and Resources

February 17, 2016

Learn how programmatic and addressable TV technology is allowing for greater targeting and measurement across the television advertising landscape. Read more

When A Walled Garden Meets A Smart Fridge
When A Walled Garden Meets A Smart Fridge

January 28, 2016

Digital advertising’s walled gardens are higher than ever. However, history indicates that we are experiencing the natural ebb and flow of digital data control. Jeremy Ostermiller shares his thoughts on walled gardens and the the Internet of Things (IoT) with MediaPost. Read more

Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions
Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions

January 27, 2016

MediaPost's Tobi Elkin takes a look at Altitude's 100% Quality Video Guarantee and how advertisers can pay only for 100% viewable, fraud-free, and brand-safe advertising impressions. Read more

Altitude Digital Launches Premium Video Guarantee For 100% Viewable, Fraud-Free And Brand-Safe Impressions
Altitude Digital Launches Premium Video Guarantee For 100% Viewable, Fraud-Free And Brand-Safe Impressions

January 26, 2016

By combining pre-bid filtering and blocking technology with third-party post-campaign verification, Altitude Digital has announced a premium video inventory guarantee, giving advertisers the option of only paying for 100% viewable, fraud-free, and brand-safe advertising impressions. Read more

Jeremy Ostermiller Helps Shape eMarketer’s Programmatic Video Advertising Outlook
Jeremy Ostermiller Helps Shape eMarketer’s Programmatic Video Advertising Outlook

October 22, 2015

eMarketer has published a new report looking at how digital video advertising will lean more heavily on programmatic advertising in the years to come. CEO Jeremy Ostermiller offers his perspective throughout the report, "Programmatic Video Advertising: Poised for Rapid Growth Despite 'Premium' Holdouts." Read more

Altitude Digital Launches First-of-Its-Kind Pre-Opportunity Viewability Filtering and Targeting for Video
Altitude Digital Launches First-of-Its-Kind Pre-Opportunity Viewability Filtering and Targeting for Video

September 16, 2015

Altitude Digital announced major viewability innovations to help publishers grow their revenue through increased control of their viewable video ad impressions while simultaneously ensuring advertisers can target viewable impressions and eliminate wasted spend. Read more

New Pre-Opportunity ‘Viewability Filtering’ Technology For Programmatic Video
New Pre-Opportunity ‘Viewability Filtering’ Technology For Programmatic Video

September 16, 2015

We have launched exciting new technology that can filter viewable ads from non-viewable ads pre-opportunity in a programmatic environment. MediaPost's Real-Time Daily takes an in-depth look. Read more

After Addressing Initial Video Viewability, These are the Metrics That Matter
After Addressing Initial Video Viewability, These are the Metrics That Matter

June 29, 2015

Viewability remains a key issue the online advertising world is working to solve. But once this issue is satisfactorily addressed, marketers need to know what other metrics matter. Jeremy Ostermiller examines these metrics with MediaPost. Read more

What Can Programmatic TV Learn From Display?
What Can Programmatic TV Learn From Display?

June 15, 2015

Many of the problems that plagued programmatic display now constrain the growth of programmatic TV. CTO Manny Puentes investigates these challenges with AdExchanger Read more

Altitude Ad Tech Digest (Week of 6/8)
Altitude Ad Tech Digest (Week of 6/8)

June 8, 2015

The latest news and insights in the world of advertising technology. This week's digest includes stories about ad blocking, autoplay video technology, YouTube's new paid subscription model and more. Read more

Brandscreen and Altitude Expand Inventory with New Partnership
Brandscreen and Altitude Expand Inventory with New Partnership

June 3, 2015

Altitude Digital and programmatic platform BrandScreen have partnered to increase the range of video inventory available to our demand partners. Read more

Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech

May 28, 2015

Altitude Digital has partnered with digital ad measurement firm Integral Ad Science to launch a first-of-its-kind fraud detection solution for publishers. Read more

How Increased Autoplay Adoption Will Push Advertisers To Think Creatively
How Increased Autoplay Adoption Will Push Advertisers To Think Creatively

May 20, 2015

Autoplay is becoming standard for some of the biggest online media platforms. This shift signals a clear, collective change in how consumers approach and consider online content. Read more

The True Cost of Ad Blockers for Advertisers and Publishers
The True Cost of Ad Blockers for Advertisers and Publishers

May 13, 2015

Ad blocking is on the rise, especially among millennials. What does this mean for the digital advertising ecosystem? Jeremy Ostermiller investigates with VideoNuze. Read more

Altitude Ad Tech Digest (Week of 4/27)
Altitude Ad Tech Digest (Week of 4/27)

April 28, 2015

What's hot in the fast-paced world of ad tech? Take a look at the Altitude Ad Tech Digest for the latest industry highlights, insights and more. Read more

Altitude Digital Sits Pretty With $30 Million In Fresh Funding
Altitude Digital Sits Pretty With $30 Million In Fresh Funding

April 16, 2015

Altitude Digital recently received $30 million of growth financing from FastPay to further expand their video and mobile SSP technology. Read more

Mobile Video Ads: Supply Skyrocketing, But Where’s Demand?
Mobile Video Ads: Supply Skyrocketing, But Where’s Demand?

March 31, 2015

Mobile video supply outstrips demand. Jeremy Ostermiller explores the cause of this imbalance, its effects and the impending paradigm shifts in the mobile video marketplace with MediaPost's Online Video Insider. Read more

Is it Finally Time for Programmatic to Join the March Madness Party?
Is it Finally Time for Programmatic to Join the March Madness Party?

March 19, 2015

Jeremy Ostermiller discusses the industry's hesitancy to adopt programmatic with VideoNuze, citing that a greater understanding must be had by both the supply and demand side before they can truly appreciate its value Read more

Programmatic Advertising Deconstructed: The Digital Marketing Ecosystem
Programmatic Advertising Deconstructed: The Digital Marketing Ecosystem

March 13, 2015

In our first installment of the Programmatic Deconstructed series, we take a look at the origins of the digital marketing ecosystem and it's automated systems including SSPs, DSPs and agency trading desks. Read more

Altitude Visits NikeTown with AudienceScience
Altitude Visits NikeTown with AudienceScience

January 27, 2015

AudienceScience and Altitude Digital recently headed to the "sneakerhead mecca," NikeTown, NYC, on a special quest to find some sick kicks. Take a look at this epic shoe frenzy! Read more

What is Ad Clutter? Understanding Ad Clutter Technologies
What is Ad Clutter? Understanding Ad Clutter Technologies

January 23, 2015

Today's publishers face the challenge of balancing revenue with too many ad units. Understanding the technology behind ad clutter can be a good first step. Let's take a look at how to do this. Read more