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When A Walled Garden Meets A Smart Fridge
When A Walled Garden Meets A Smart Fridge

January 28, 2016

Digital advertising’s walled gardens are higher than ever. However, history indicates that we are experiencing the natural ebb and flow of digital data control. Jeremy Ostermiller shares his thoughts on walled gardens and the the Internet of Things (IoT) with MediaPost. Read more

Ad Blocking Is The Symptom Of A Bigger Disease
Ad Blocking Is The Symptom Of A Bigger Disease

June 29, 2015

Ad blocking is the surface manifestation of a deeper issue between publishers and consumers. Sourcepoint COO Brian Kane discusses the challenges and solutions to ad blocking with AdExchanger Read more

What is Ad Clutter? Understanding Ad Clutter Technologies
What is Ad Clutter? Understanding Ad Clutter Technologies

January 23, 2015

Today's publishers face the challenge of balancing revenue with too many ad units. Understanding the technology behind ad clutter can be a good first step. Let's take a look at how to do this. Read more

Global Mobile Advertising Revenue Doubles
Global Mobile Advertising Revenue Doubles

August 25, 2014

According to recent reports from IAB Europe and IHS Technology, global mobile advertising revenue hit $19.3B last year, nearly doubling from revenue generated in 2012. Read more

Programmatic Multi-Channel Marketing Using Big Data
Programmatic Multi-Channel Marketing Using Big Data

August 12, 2014

Survey reveals a majority top-level marketing executives are using "big data" and programmatic methodology to better understand customer analytics and improve their brand’s digital marketing performance across multiple channels. Read more

Global Media Outlook Through 2018
Global Media Outlook Through 2018

August 7, 2014

Research firm PricewaterhouseCoopers releases data in a recent industry report on global entertainment and media through 2018. Read more

Programmatic Predictions: 2014 and Beyond
Programmatic Predictions: 2014 and Beyond

June 27, 2014

In just a few short years, programmatic advertising has become one of the fastest growing segments of digital marketing. In fact, total digital advertising revenues surpassed $11.6 billion in Q1 2014 alone (up $2 billion from 2013), putting it on a trajectory to surpass television by 2018. Read more

Programmatic Advertising: Top 10 Resources