September 28, 2016
As the exclusive sponsor of Video Ad News for dmexco this year, our booth was the designated filming location for a wide array of interviews with executives from around the world, including two of our own, CEO Jeremy Ostermiller and CTO Manny Puentes. Read more
September 27, 2016
Altitude Digital's Chief Technology Officer, Manny Puentes, was quoted in an article today about MapR, the converged data platform that integrates the open source software of Hadoop and Spark. MapR's platform is essential in powering the Altitude ARENA® Programmatic Video Platform, which must process billions of transactions daily, all in a matter of milliseconds. Read more
August 22, 2016
With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more
July 13, 2016
CEO Jeremy Ostermiller, member of the Forbes Agency Council, and CTO Manny Puentes, member of the Forbes Technology Council, have made their fair share of appearances on Forbes in the last few weeks. Read some of their advice about PR and big data. Read more
July 8, 2016
“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. But where to start? Investing in big data infrastructure doesn’t have to be an overwhelming proposition. Read more
May 31, 2016
Publishers are losing as much as 55% of their revenues to the "tech tax" levied by ad tech vendors. CEO Jeremy Ostermiller examines how publishers should be evaluating the effectiveness and profitability of these partnerships with MediaPost. Read more
May 26, 2016
Catch up on the latest ad tech news and insights. This week's installment features information on TAG's "Certified Against Fraud" initiative, Facebook's new video advertising offerings and Buzzfeed's Hive content data analysis. Read more
May 3, 2016
Altitude Digital's Brad Downes joined Dan Grote of ReadyTalk, Karyn Miller of Craftsy and David Roshak of Optiv at the Denver Business Journal's annual CFO Forum to discuss the quickly-evolving role of successful CFOs. Read more
April 29, 2016
Programmatic technology has revolutionized the buying and selling of digital advertising through automation. However, the industry is still manually settling payments on the back end the same way they have been for decades. Could Bitcoin's Blockchain technology address this inefficiency? Read more
April 27, 2016
Catch up on the latest ad tech news and insights. This week's installment features information on the latest ad blocking studies, YouTube's foray into 360-degree video and Facebook's plans to offer publishers in-stream video monetization. Read more
April 4, 2016
The industry will continue to strengthen the programmatic foundation in 2016 through acquisitions, infrastructure, and transparency. However, there is still a long road ahead until traditional media fully embraces programmatic. Jeremy Ostermiller shares these hurdles with Adotas.
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March 30, 2016
eMarketer's new report, "US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now," examines the latest trends in the ever-evolving programmatic landscape, including insight from Altitude Digital's CTO, Manny Puentes. Read more
February 29, 2016
Programmatic 3.0 will be focused on simplifying the complexity of the digital media landscape. CTO Manny Puentes discusses how market consolidation will create a more efficient marketplace for both buyers and sellers in the TV and video advertising space with AdExchanger. Read more
February 17, 2016
Learn how programmatic and addressable TV technology is allowing for greater targeting and measurement across the television advertising landscape. Read more
January 29, 2016
Learn the the three strategies we've found to be most critical to project success when developing and refining our Altitude ARENA® Programmatic Video Platform. Read more
January 14, 2016
The growth of video was a key theme of the annual CES show in Las Vegas. Read about the video trends seen at the show and how brands are using the format to reach consumers across devices. Read more
November 5, 2015
Verizon's Smart Rewards loyalty program, while flawed in its execution, could give rise to better, more symbiotic advertising models in the near future. CTO Manny Puentes shares his thoughts in a recent article from AdExchanger. Read more
November 2, 2015
Catch up on the latest ad tech news and insights. This week's installment contains information on LiveRail's direct-to-publisher initiative, YouTube's new $9.99 subscription service, Alex Bogusky's new focus on programmatic video and more. Read more
November 1, 2015
CTO Manny Puentes recently presented at Denver/Boulder's October AdTech Meetup. Sponsored by MapR Technologies, Manny gives insight into how we utilize their powerful data processing to better understand and solve for issues around fraud and viewability. Read more
August 9, 2015
Programmatic TV, the next great disruptive force in digital advertising, must overcome several challenges before it is adopted into a true holistic video marketplace. Read more
August 5, 2015
The latest news and insight in the world of advertising technology. Top stories include: AOL's new augmented pre-rolls, autoplay's effect on advanced video metrics, Facebook's new Suggested Video product, and the publisher race to meet video demand. Read more
July 10, 2015
With the advent of Big Data, publishers and brands can finally turn to tangible, actual numbers and metrics to make decisions. Learn how our partnership with MapR has allowed us to deliver the best-in-class Big Data insights. Read more
June 29, 2015
Ad blocking is the surface manifestation of a deeper issue between publishers and consumers. Sourcepoint COO Brian Kane discusses the challenges and solutions to ad blocking with AdExchanger Read more
June 29, 2015
Viewability remains a key issue the online advertising world is working to solve. But once this issue is satisfactorily addressed, marketers need to know what other metrics matter. Jeremy Ostermiller examines these metrics with MediaPost. Read more
June 24, 2015
Hear what experts, including our own CTO Manny Puentes, had to say about the latest in online video trends at the 2015 Cannes Lions Festival of Creativity and VideoNuze Summit in New York. Read more
June 15, 2015
Many of the problems that plagued programmatic display now constrain the growth of programmatic TV. Read more
June 8, 2015
The latest news and insights in the world of advertising technology. This week's digest includes stories about ad blocking, autoplay video technology, YouTube's new paid subscription model and more. Read more
May 13, 2015
Ad blocking is on the rise, especially among millennials. What does this mean for the digital advertising ecosystem? We investigate more with VideoNuze. Read more
May 7, 2015
Publishers can use audience extension to expand their inventory and generate more revenue. Jeremy Ostermiller joined the panel "Audience Extension and Publishers As Agencies," at MediaPost's Publishing Insider Summit to discuss what this means for the ad tech ecosystem. Read more
April 28, 2015
What's hot in the fast-paced world of ad tech? Take a look at the Altitude Ad Tech Digest for the latest industry highlights, insights and more. Read more