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Video Ad News Sponsorship at dmexco 2016
Video Ad News Sponsorship at dmexco 2016

September 28, 2016

As the exclusive sponsor of Video Ad News for dmexco this year, our booth was the designated filming location for a wide array of interviews with executives from around the world, including two of our own, CEO Jeremy Ostermiller and CTO Manny Puentes. Read more

MapR Helps Developers Leverage Analytics with Microservices
MapR Helps Developers Leverage Analytics with Microservices

September 27, 2016

Altitude Digital's Chief Technology Officer, Manny Puentes, was quoted in an article today about MapR, the converged data platform that integrates the open source software of Hadoop and Spark. MapR's platform is essential in powering the Altitude ARENA® Programmatic Video Platform, which must process billions of transactions daily, all in a matter of milliseconds. Read more

Publishers Need to be Smarter about Selling to Compete Against Facebook and Google – #Video@Dmexco
Publishers Need to be Smarter about Selling to Compete Against Facebook and Google – #Video@Dmexco

September 20, 2016

Jeremy Ostermiller, CEO at Altitude Digital, provides some easily-implemented programmatic pointers that publishers can use to both protect their brand whilst also make their inventory more attractive programmatically to advertisers. Filmed at dmexco, Cologne. Read more

Is Audibility the New Viewability?
Is Audibility the New Viewability?

August 22, 2016

With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more

Altitude Executives Featured in Forbes
Altitude Executives Featured in Forbes

July 13, 2016

CEO Jeremy Ostermiller, member of the Forbes Agency Council, and CTO Manny Puentes, member of the Forbes Technology Council, have made their fair share of appearances on Forbes in the last few weeks. Read some of their advice about PR and big data. Read more

How to Invest In a Big Data Platform
How to Invest In a Big Data Platform

July 8, 2016

“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. But where to start? Investing in big data infrastructure doesn’t have to be an overwhelming proposition. Read more

How Publishers Can Handle The Hidden Costs Of ‘Tech Taxes’
How Publishers Can Handle The Hidden Costs Of ‘Tech Taxes’

May 31, 2016

Publishers are losing as much as 55% of their revenues to the "tech tax" levied by ad tech vendors. CEO Jeremy Ostermiller examines how publishers should be evaluating the effectiveness and profitability of these partnerships with MediaPost. Read more

Altitude Ad Tech Digest (Week of 5/23)
Altitude Ad Tech Digest (Week of 5/23)

May 26, 2016

Catch up on the latest ad tech news and insights. This week's installment features information on TAG's "Certified Against Fraud" initiative, Facebook's new video advertising offerings and Buzzfeed's Hive content data analysis. Read more

Colorado CFOs on The Keys to Building Successful Companies
Colorado CFOs on The Keys to Building Successful Companies

May 3, 2016

Altitude Digital's Brad Downes joined Dan Grote of ReadyTalk, Karyn Miller of Craftsy and David Roshak of Optiv at the Denver Business Journal's annual CFO Forum to discuss the quickly-evolving role of successful CFOs. Read more

Could The Same Technology Used by Bitcoin Automate Payments for  Programmatic Advertising?
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising?

April 29, 2016

Programmatic technology has revolutionized the buying and selling of digital advertising through automation. However, the industry is still manually settling payments on the back end the same way they have been for decades. Could Bitcoin's Blockchain technology address this inefficiency? Read more

Altitude Ad Tech Digest (Week of 4/25)
Altitude Ad Tech Digest (Week of 4/25)

April 27, 2016

Catch up on the latest ad tech news and insights. This week's installment features information on the latest ad blocking studies, YouTube's foray into 360-degree video and Facebook's plans to offer publishers in-stream video monetization. Read more

Looking For Programmatic Everything In 2016? Keep Waiting
Looking For Programmatic Everything In 2016? Keep Waiting

April 4, 2016

The industry will continue to strengthen the programmatic foundation in 2016 through acquisitions, infrastructure, and transparency. However, there is still a long road ahead until traditional media fully embraces programmatic. Jeremy Ostermiller shares these hurdles with Adotas.
Read more

US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now
US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

March 30, 2016

eMarketer's new report, "US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now," examines the latest trends in the ever-evolving programmatic landscape, including insight from Altitude Digital's CTO, Manny Puentes. Read more

As Video Brings More Efficiency To Programmatic, Will It Translate To TV?
As Video Brings More Efficiency To Programmatic, Will It Translate To TV?

February 29, 2016

Programmatic 3.0 will be focused on simplifying the complexity of the digital media landscape. CTO Manny Puentes discusses how market consolidation will create a more efficient marketplace for both buyers and sellers in the TV and video advertising space with AdExchanger. Read more

Programmatic and Addressable TV: Definitions, Projections and Resources
Programmatic and Addressable TV: Definitions, Projections and Resources

February 17, 2016

Learn how programmatic and addressable TV technology is allowing for greater targeting and measurement across the television advertising landscape. Read more

3 Strategies for Successful Project Management in Ad-Tech
3 Strategies for Successful Project Management in Ad-Tech

January 29, 2016

Learn the the three strategies we've found to be most critical to project success when developing and refining our Altitude ARENA® Programmatic Video Platform. Read more

Video trends take center stage at CES 2016
Video trends take center stage at CES 2016

January 14, 2016

The growth of video was a key theme of the annual CES show in Las Vegas. Read about the video trends seen at the show and how brands are using the format to reach consumers across devices. Read more

Verizon Rewards Program Draws Customer Ire (AdExchanger)
Verizon Rewards Program Draws Customer Ire (AdExchanger)

November 5, 2015

Verizon's Smart Rewards loyalty program, while flawed in its execution, could give rise to better, more symbiotic advertising models in the near future. CTO Manny Puentes shares his thoughts in a recent article from AdExchanger. Read more

Altitude Ad Tech Digest (Week of 11/02)
Altitude Ad Tech Digest (Week of 11/02)

November 2, 2015

Catch up on the latest ad tech news and insights. This week's installment contains information on LiveRail's direct-to-publisher initiative, YouTube's new $9.99 subscription service, Alex Bogusky's new focus on programmatic video and more. Read more

Using Big Data to Understand Fraud & Viewability
Using Big Data to Understand Fraud & Viewability

November 1, 2015

CTO Manny Puentes recently presented at Denver/Boulder's October AdTech Meetup. Sponsored by MapR Technologies, Manny gives insight into how we utilize their powerful data processing to better understand and solve for issues around fraud and viewability. Read more

Why Programmatic TV Doesn’t Equal Programmatic Video — At Least Not Yet
Why Programmatic TV Doesn’t Equal Programmatic Video — At Least Not Yet

August 9, 2015

Programmatic TV, the next great disruptive force in digital advertising, must overcome several challenges before it is adopted into a true holistic video marketplace. Jeremy Ostermiller examines these obstacles with MediaPost. Read more

Altitude Ad Tech Digest (Week of 8/3)
Altitude Ad Tech Digest (Week of 8/3)

August 5, 2015

The latest news and insight in the world of advertising technology. Top stories include: AOL's new augmented pre-rolls, autoplay's effect on advanced video metrics, Facebook's new Suggested Video product, and the publisher race to meet video demand. Read more

How Big Data is Advancing Programmatic Advertising
How Big Data is Advancing Programmatic Advertising

July 10, 2015

With the advent of Big Data, publishers and brands can finally turn to tangible, actual numbers and metrics to make decisions. Learn how our partnership with MapR has allowed us to deliver the best-in-class Big Data insights. Read more

Ad Blocking Is The Symptom Of A Bigger Disease
Ad Blocking Is The Symptom Of A Bigger Disease

June 29, 2015

Ad blocking is the surface manifestation of a deeper issue between publishers and consumers. Sourcepoint COO Brian Kane discusses the challenges and solutions to ad blocking with AdExchanger Read more

After Addressing Initial Video Viewability, These are the Metrics That Matter
After Addressing Initial Video Viewability, These are the Metrics That Matter

June 29, 2015

Viewability remains a key issue the online advertising world is working to solve. But once this issue is satisfactorily addressed, marketers need to know what other metrics matter. Jeremy Ostermiller examines these metrics with MediaPost. Read more

2015 Online Video Advertising Trends Spotted at Cannes Lions and Videonuze Summit NYC
2015 Online Video Advertising Trends Spotted at Cannes Lions and Videonuze Summit NYC

June 24, 2015

Hear what experts, including our own CTO Manny Puentes, had to say about the latest in online video trends at the 2015 Cannes Lions Festival of Creativity and VideoNuze Summit in New York. Read more

What Can Programmatic TV Learn From Display?
What Can Programmatic TV Learn From Display?

June 15, 2015

Many of the problems that plagued programmatic display now constrain the growth of programmatic TV. CTO Manny Puentes investigates these challenges with AdExchanger Read more

Altitude Ad Tech Digest (Week of 6/8)
Altitude Ad Tech Digest (Week of 6/8)

June 8, 2015

The latest news and insights in the world of advertising technology. This week's digest includes stories about ad blocking, autoplay video technology, YouTube's new paid subscription model and more. Read more

The True Cost of Ad Blockers for Advertisers and Publishers
The True Cost of Ad Blockers for Advertisers and Publishers

May 13, 2015

Ad blocking is on the rise, especially among millennials. What does this mean for the digital advertising ecosystem? Jeremy Ostermiller investigates with VideoNuze. Read more

Audience Extension and Publishers As Agencies (MediaPost Panel)
Audience Extension and Publishers As Agencies (MediaPost Panel)

May 7, 2015

Publishers can use audience extension to expand their inventory and generate more revenue. Jeremy Ostermiller joined the panel "Audience Extension and Publishers As Agencies," at MediaPost's Publishing Insider Summit to discuss what this means for the ad tech ecosystem. Read more