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Capitalizing on Mobile as the First Screen (Video)
Capitalizing on Mobile as the First Screen (Video)

July 27, 2016

Mobile video is a fast-growing and challenging frontier within the ad tech industry. Watch Altitude Digital CTO Manny Puentes discuss the issues and opportunities on a panel at the VideoNuze 2016 Online Video Advertising Summit with representatives from Beachfront Media, Facebook, Newsy and the IAB. Read more

Altitude Digital Launches First White-Label Programmatic Video Platform for Publishers and Secures $17.5 Million in New Financing
Altitude Digital Launches First White-Label Programmatic Video Platform for Publishers and Secures $17.5 Million in New Financing

April 11, 2016

As premium publishers demand more control over their programmatic offerings, Altitude is proud to announce the launch of the world's first fully white-labeled, self-service Programmatic Video Platform along with $17.5M in new financing. Read more

US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now
US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

March 30, 2016

eMarketer's new report, "US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now," examines the latest trends in the ever-evolving programmatic landscape, including insight from Altitude Digital's CTO, Manny Puentes. Read more

What Works in Social for Mobile Video and Why All Mobile Marketers Should Care
What Works in Social for Mobile Video and Why All Mobile Marketers Should Care

November 11, 2015

Mobile video is the fastest growing digital ad category. While large traditional publishers are reimagining themselves in mobile environments, the massive shift is actually being led by popular social media platforms. Jeremy Ostermiller explores social/mobile video's rise to prominence with VideoNuze. Read more

Jeremy Ostermiller Helps Shape eMarketer’s Programmatic Video Advertising Outlook
Jeremy Ostermiller Helps Shape eMarketer’s Programmatic Video Advertising Outlook

October 22, 2015

eMarketer has published a new report looking at how digital video advertising will lean more heavily on programmatic advertising in the years to come. CEO Jeremy Ostermiller offers his perspective throughout the report, "Programmatic Video Advertising: Poised for Rapid Growth Despite 'Premium' Holdouts." Read more

Altitude Ad Tech Digest (Week of 10/12)
Altitude Ad Tech Digest (Week of 10/12)

October 14, 2015

A quick look at the ad tech industry's latest news, insights and more. This installment's top stories include Facebook's Advertiser Outcome Scores, Google's Accelerated Mobile Pages project and the industry's shift to HTML5. Read more

Jeremy Ostermiller Discusses Financing and Growth Plans with Beet.TV
Jeremy Ostermiller Discusses Financing and Growth Plans with Beet.TV

June 1, 2015

Beet.TV talks with CEO Jeremy Ostermiller about our recent $30M finance round from FastPay, how it will help fuel company growth along with our plans for become a one-stop-shop for our publisher partners. Read more

Altitude Ad Tech Digest (Week of 4/27)
Altitude Ad Tech Digest (Week of 4/27)

April 28, 2015

What's hot in the fast-paced world of ad tech? Take a look at the Altitude Ad Tech Digest for the latest industry highlights, insights and more. Read more

Growth in Video Ads Helps Altitude Digital Get $30 Million Funding
Growth in Video Ads Helps Altitude Digital Get $30 Million Funding

April 17, 2015

Altitude Digital recently received another $30 million in funding from from FastPay Partners to expand internationally, invest in data centers and push heavily into mobile video advertising—The Denver Post reports. Read more

Altitude Digital Sits Pretty With $30 Million In Fresh Funding
Altitude Digital Sits Pretty With $30 Million In Fresh Funding

April 16, 2015

Altitude Digital recently received $30 million of growth financing from FastPay to further expand their video and mobile SSP technology. Read more

MobileFOMO Looks at Altitude’s New Mobile Video Platform
MobileFOMO Looks at Altitude’s New Mobile Video Platform

April 7, 2015

Through our new Mobile Video Platform, hundreds of direct advertisers, DSPs and trading desks will now have access to mobile video ad inventory programmatically. Read more

Mobile Video Ads: Supply Skyrocketing, But Where’s Demand?
Mobile Video Ads: Supply Skyrocketing, But Where’s Demand?

March 31, 2015

Mobile video supply outstrips demand. Jeremy Ostermiller explores the cause of this imbalance, its effects and the impending paradigm shifts in the mobile video marketplace with MediaPost's Online Video Insider. Read more

Altitude Digital Brings Order and Opportunity to Mobile Video Content
Altitude Digital Brings Order and Opportunity to Mobile Video Content

March 5, 2015

Next Generation Digital Services takes a look at Altitude Digital’s launch of its new Altitude Mobile platform. Read more

Altitude Ad Tech Digest (Week of 2/23)
Altitude Ad Tech Digest (Week of 2/23)

February 26, 2015

The latest news and industry insights going on in the world of ad tech. See what you missed! Read more

2015 Programmatic Video Predictions
2015 Programmatic Video Predictions

January 22, 2015

After an innovative 2014 year for programmatic video, 2015 will be a year of maturation as we see increased adoption, performance and consolidation across the industry. So what exactly is in store for programmatic video in 2015? Here are some trends to watch. Read more

The Programmatic Pulse: Brand Marketing & The Future
The Programmatic Pulse: Brand Marketing & The Future

November 19, 2014

A new industry survey, “The Programmatic Pulse,” conducted by demand-side platform (DSP) Chango, found that 75% of brand marketers are currently using programmatic. Regardless of which data is referenced, one thing has become clear—the majority of the advertisers are now utilizing programmatic ad tech to execute transactions Read more

The Latest Programmatic Forecasts
The Latest Programmatic Forecasts

October 3, 2014

After analyzing the media transaction in over 35 countries, MAGNA estimates that $21 billion will be transacted programmatically this year (up 52% compared to 2013), $9.3 billion of which will be through real-time bidding (RTB) methods. Read more

Altitude Adds Veteran Ad Tech Talent as We Experience Tremendous Growth
Altitude Adds Veteran Ad Tech Talent as We Experience Tremendous Growth

September 30, 2014

As we continue to expand, we have brought in some amazing ad tech veteran talent to the Altitude Digital team. New hires include Ryan Abrahams, Max Gideon and Craig Yamada. Read more

Global Mobile Advertising Revenue Doubles
Global Mobile Advertising Revenue Doubles

August 25, 2014

According to recent reports from IAB Europe and IHS Technology, global mobile advertising revenue hit $19.3B last year, nearly doubling from revenue generated in 2012. Read more

Programmatic Multi-Channel Marketing Using Big Data
Programmatic Multi-Channel Marketing Using Big Data

August 12, 2014

Survey reveals a majority top-level marketing executives are using "big data" and programmatic methodology to better understand customer analytics and improve their brand’s digital marketing performance across multiple channels. Read more

Global Media Outlook Through 2018
Global Media Outlook Through 2018

August 7, 2014

Research firm PricewaterhouseCoopers releases data in a recent industry report on global entertainment and media through 2018. Read more

Publishers Taking Programmatic Approach to Audience Engagement
Publishers Taking Programmatic Approach to Audience Engagement

August 5, 2014

According to a new study publishers in the U.S. are using a “data-driven, programmatic” approach to audience engagement. Publishers are now using data audience segments to help drive audience-based buys. Read more

Cross-Channel Sales Skyrocketing
Cross-Channel Sales Skyrocketing

July 25, 2014

As users engage in more online product research, Forrester Research predicts that retailers with an eCommerce presence can expect to reap big gains in their retail locations. Read more

Look Who’s Watching Now: How Consumers Interact With Online Video
Look Who’s Watching Now: How Consumers Interact With Online Video

July 17, 2014

Since 2010, TV consumption has risen by 1%, while digital video consumption has risen a startling 900% according to eMarketer. This rise will have a lasting effect on how advertisers reach consumers across various video channels and devices. Read more

Programmatic Predictions: 2014 and Beyond
Programmatic Predictions: 2014 and Beyond

June 27, 2014

In just a few short years, programmatic advertising has become one of the fastest growing segments of digital marketing. In fact, total digital advertising revenues surpassed $11.6 billion in Q1 2014 alone (up $2 billion from 2013), putting it on a trajectory to surpass television by 2018. Read more

Move Over TV: Connected Devices are Taking Over
Move Over TV: Connected Devices are Taking Over

June 10, 2014

Last year, millennial viewers spent more time glued to their digital media devices than to their televisions. This data comes from a new study by Videology and Nielsen, who found 34 percent of those surveyed to tuned into more online video than broadcasted shows. Read more

Programmatic Advertising: Top 10 Resources