July 27, 2016
Mobile video is a fast-growing and challenging frontier within the ad tech industry. Watch Altitude Digital CTO Manny Puentes discuss the issues and opportunities on a panel at the VideoNuze 2016 Online Video Advertising Summit with representatives from Beachfront Media, Facebook, Newsy and the IAB. Read more
April 11, 2016
As premium publishers demand more control over their programmatic offerings, Altitude is proud to announce the launch of the world's first fully white-labeled, self-service Programmatic Video Platform along with $17.5M in new financing. Read more
March 30, 2016
eMarketer's new report, "US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now," examines the latest trends in the ever-evolving programmatic landscape, including insight from Altitude Digital's CTO, Manny Puentes. Read more
November 11, 2015
Mobile video is the fastest growing digital ad category. While large traditional publishers are reimagining themselves in mobile environments, the massive shift is actually being led by popular social media platforms. Jeremy Ostermiller explores social/mobile video's rise to prominence with VideoNuze. Read more
October 22, 2015
eMarketer has published a new report looking at how digital video advertising will lean more heavily on programmatic advertising in the years to come. CEO Jeremy Ostermiller offers his perspective throughout the report, "Programmatic Video Advertising: Poised for Rapid Growth Despite 'Premium' Holdouts." Read more
October 14, 2015
A quick look at the ad tech industry's latest news, insights and more. This installment's top stories include Facebook's Advertiser Outcome Scores, Google's Accelerated Mobile Pages project and the industry's shift to HTML5. Read more
June 1, 2015
Beet.TV talks with CEO Jeremy Ostermiller about our recent $30M finance round from FastPay, how it will help fuel company growth along with our plans for become a one-stop-shop for our publisher partners. Read more
April 28, 2015
What's hot in the fast-paced world of ad tech? Take a look at the Altitude Ad Tech Digest for the latest industry highlights, insights and more. Read more
April 17, 2015
Altitude Digital recently received another $30 million in funding from from FastPay Partners to expand internationally, invest in data centers and push heavily into mobile video advertising—The Denver Post reports. Read more
April 16, 2015
Altitude Digital recently received $30 million of growth financing from FastPay to further expand their video and mobile SSP technology. Read more
April 7, 2015
Through our new Mobile Video Platform, hundreds of direct advertisers, DSPs and trading desks will now have access to mobile video ad inventory programmatically. Read more
March 31, 2015
Mobile video supply outstrips demand. Jeremy Ostermiller explores the cause of this imbalance, its effects and the impending paradigm shifts in the mobile video marketplace with MediaPost's Online Video Insider. Read more
March 5, 2015
Next Generation Digital Services takes a look at Altitude Digital’s launch of its new Altitude Mobile platform. Read more
February 26, 2015
The latest news and industry insights going on in the world of ad tech. See what you missed! Read more
January 22, 2015
After an innovative 2014 year for programmatic video, 2015 will be a year of maturation as we see increased adoption, performance and consolidation across the industry. So what exactly is in store for programmatic video in 2015? Here are some trends to watch. Read more
November 19, 2014
A new industry survey, “The Programmatic Pulse,” conducted by demand-side platform (DSP) Chango, found that 75% of brand marketers are currently using programmatic. Regardless of which data is referenced, one thing has become clear—the majority of the advertisers are now utilizing programmatic ad tech to execute transactions Read more
October 3, 2014
After analyzing the media transaction in over 35 countries, MAGNA estimates that $21 billion will be transacted programmatically this year (up 52% compared to 2013), $9.3 billion of which will be through real-time bidding (RTB) methods. Read more
September 30, 2014
As we continue to expand, we have brought in some amazing ad tech veteran talent to the Altitude Digital team. New hires include Ryan Abrahams, Max Gideon and Craig Yamada. Read more
August 25, 2014
According to recent reports from IAB Europe and IHS Technology, global mobile advertising revenue hit $19.3B last year, nearly doubling from revenue generated in 2012. Read more
August 12, 2014
Survey reveals a majority top-level marketing executives are using "big data" and programmatic methodology to better understand customer analytics and improve their brand’s digital marketing performance across multiple channels. Read more
August 7, 2014
Research firm PricewaterhouseCoopers releases data in a recent industry report on global entertainment and media through 2018. Read more
August 5, 2014
According to a new study publishers in the U.S. are using a “data-driven, programmatic” approach to audience engagement. Publishers are now using data audience segments to help drive audience-based buys. Read more
July 25, 2014
As users engage in more online product research, Forrester Research predicts that retailers with an eCommerce presence can expect to reap big gains in their retail locations. Read more
July 17, 2014
Since 2010, TV consumption has risen by 1%, while digital video consumption has risen a startling 900% according to eMarketer. This rise will have a lasting effect on how advertisers reach consumers across various video channels and devices. Read more
June 27, 2014
In just a few short years, programmatic advertising has become one of the fastest growing segments of digital marketing. In fact, total digital advertising revenues surpassed $11.6 billion in Q1 2014 alone (up $2 billion from 2013), putting it on a trajectory to surpass television by 2018. Read more
June 10, 2014
Last year, millennial viewers spent more time glued to their digital media devices than to their televisions. This data comes from a new study by Videology and Nielsen, who found 34 percent of those surveyed to tuned into more online video than broadcasted shows. Read more
