September 8, 2016
Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Read more
August 22, 2016
With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more
July 8, 2016
“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. But where to start? Investing in big data infrastructure doesn’t have to be an overwhelming proposition. Read more
July 1, 2016
The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. Read more
May 31, 2016
Publishers are losing as much as 55% of their revenues to the "tech tax" levied by ad tech vendors. CEO Jeremy Ostermiller examines how publishers should be evaluating the effectiveness and profitability of these partnerships with MediaPost. Read more
April 4, 2016
The industry will continue to strengthen the programmatic foundation in 2016 through acquisitions, infrastructure, and transparency. However, there is still a long road ahead until traditional media fully embraces programmatic. Jeremy Ostermiller shares these hurdles with Adotas.
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February 29, 2016
Programmatic 3.0 will be focused on simplifying the complexity of the digital media landscape. CTO Manny Puentes discusses how market consolidation will create a more efficient marketplace for both buyers and sellers in the TV and video advertising space with AdExchanger. Read more
January 28, 2016
Digital advertising’s walled gardens are higher than ever. However, history indicates that we are experiencing the natural ebb and flow of digital data control. You can read the full article on MediaPost. Read more
December 4, 2015
While ad tech has empowered advertisers to understand granular audience at scale, it has done little to help publishers package and sell their impressions to tap into that demand. Fortunately for publishers, their data has the ability to turn the tide. Jeremy Ostermiller examines this shift with MediaPost's Real-Time Daily. Read more
November 16, 2015
As the industry moves toward transacting on viewable impressions, we need to move beyond assessing viewability post-campaign. Read more