Tech Blog

All Bylines Company Blog News Press Releases Tech Blog
Data is the New King: How Programmatic Video is Evolving
Data is the New King: How Programmatic Video is Evolving

December 7, 2015

The 2015 Shift Programmatic Video and TV conference featured speakers from publishers, agencies, and brands addressing the upcoming challenges in programmatic TV, mobile environments, and overall industry transparency and efficiency. CTO Manny Puentes weighed in on the evolution of data. Read more

How ARENA Helps Publishers See Their Inventory Like Advertisers See It
How ARENA Helps Publishers See Their Inventory Like Advertisers See It

November 13, 2015

New data slices in Altitude ARENA let you see your inventory like advertisers are seeing it. Understand category & brand safety data across publisher pages. Read more

Now in ARENA: Player Viewability & Device Type Data
Now in ARENA: Player Viewability & Device Type Data

October 15, 2015

Our new releases tackle the most pressing industry issues. We just released player viewability and device type as two new data slices in ARENA® platform--here's how publishers and demand partners use them to get never-before-seen insights into their businesses. Read more

Programmatic Trends Spotted at DMEXCO 2015
Programmatic Trends Spotted at DMEXCO 2015

September 22, 2015

More than 40,000 marketing and ad tech players attended DMEXCO in Cologne, Germany last week, sharing the latest insights, trends, and learnings from the digital landscape. Here's where we see the industry conversation shifting. Read more

Dive Into Publisher Data at DMEXCO
Dive Into Publisher Data at DMEXCO

September 2, 2015

Data drives the digital advertising industry, and publishers in particular need to be more prepared than ever to gather, analyze, and use the data points that can help them build a stronger and better business. Join CTO Manny Puentes as he presents a seminar on "Leveraging Publisher Data to Solve for Fraud and Improve Viewability" at DMEXCO. Read more

Webinar: How to Use ARENA to Optimize Your Video Strategy
Webinar: How to Use ARENA to Optimize Your Video Strategy

August 21, 2015

Join us for our webinar diving into the ins and outs of the ARENA publisher dashboard. Read more

The Future of Programmatic and What It Means for Publishers
The Future of Programmatic and What It Means for Publishers

July 27, 2015

Experts, including CTO Manny Puentes, weighed in on the future of the programmatic advertising and areas where the industry will continue to change and grow. Read more

3 Things Preventing Publishers From Making More in Online Video
3 Things Preventing Publishers From Making More in Online Video

July 21, 2015

Video advertising is expected to top $7 billion this year. Online publishers are clamoring to get access to this new and growing revenue stream, but the challenges preventing them from benefiting are numerous and complex. Here's how publishers can overcome them and build a profitable video strategy. Read more

How Big Data is Advancing Programmatic Advertising
How Big Data is Advancing Programmatic Advertising

July 10, 2015

With the advent of Big Data, publishers and brands can finally turn to tangible, actual numbers and metrics to make decisions. Learn how our partnership with MapR has allowed us to deliver the best-in-class Big Data insights. Read more

Real-Time Display Advertising Analytics Now in ARENA
Real-Time Display Advertising Analytics Now in ARENA

July 2, 2015

Altitude Digital's latest release brings Video and Display inventory analytics together in the industry's fastest supply side platform. Publishers can manage their businesses from a single platform and take advantage of big data insights. Read more