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Video’s Programmatic Future: Clearing the Path to Success
Video’s Programmatic Future: Clearing the Path to Success

December 28, 2016

Programmatic video and TV are both taking off, but many challenges still remain in the ad tech ecosystem. What are they, how will they be resolved and over what time frame? These were some of the key questions addressed in the closing session at VideoNuze SHIFT // Programmatic Video & TV Ad Summit in December 2016. Read more

Video Ad News Sponsorship at dmexco 2016
Video Ad News Sponsorship at dmexco 2016

September 28, 2016

As the exclusive sponsor of Video Ad News for dmexco this year, our booth was the designated filming location for a wide array of interviews with executives from around the world, including two of our own, CEO Jeremy Ostermiller and CTO Manny Puentes. Read more

dmexco 2016
dmexco 2016

September 26, 2016

The dmexco Digital Marketing Exposition & Conference is one of our largest events of the year. The expo and conference took place last week, September 14 - 15, and played host to more than 880 exhibitors and 43,000 attendees. We had a booth with a DoubleVerify espresso bar, sponsored Video Ad News interviews and hosted a private VIP event with RhythmOne. Read more

Is Audibility the New Viewability?
Is Audibility the New Viewability?

August 22, 2016

With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more

Altitude Rockstar Spotlight: Meghan Karcher
Altitude Rockstar Spotlight: Meghan Karcher

August 15, 2016

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for their hard work is with an Altitude Rockstar Spotlight program. This time around, we're honoring our Director of Operations, Trafficking & Policy for her diligent work and infectious energy. Congratulations, Meghan! Read more

Capitalizing on Mobile as the First Screen (Video)
Capitalizing on Mobile as the First Screen (Video)

July 27, 2016

Mobile video is a fast-growing and challenging frontier within the ad tech industry. Watch Altitude Digital CTO Manny Puentes discuss the issues and opportunities on a panel at the VideoNuze 2016 Online Video Advertising Summit with representatives from Beachfront Media, Facebook, Newsy and the IAB. Read more

Altitude Executives Featured in Forbes
Altitude Executives Featured in Forbes

July 13, 2016

CEO Jeremy Ostermiller, member of the Forbes Agency Council, and CTO Manny Puentes, member of the Forbes Technology Council, have made their fair share of appearances on Forbes in the last few weeks. Read some of their advice about PR and big data. Read more

Altitude Rockstar Spotlight: Devon Dougherty
Altitude Rockstar Spotlight: Devon Dougherty

May 9, 2016

Devon is well known throughout the Altitude Digital office for being our very own Speedy Gonzales. If you have an IT issue, you can almost certainly expect to see him speed walking your direction in no time at all. Devon was nominated for this award due to his diligence, infectiously positive attitude and enthusiasm to be a team player. Congratulations, Devon! Read more

Could The Same Technology Used by Bitcoin Automate Payments for  Programmatic Advertising?
Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising?

April 29, 2016

Programmatic technology has revolutionized the buying and selling of digital advertising through automation. However, the industry is still manually settling payments on the back end the same way they have been for decades. Could Bitcoin's Blockchain technology address this inefficiency? Read more

Altitude Ad Tech Digest (Week of 4/25)
Altitude Ad Tech Digest (Week of 4/25)

April 27, 2016

Catch up on the latest ad tech news and insights. This week's installment features information on the latest ad blocking studies, YouTube's foray into 360-degree video and Facebook's plans to offer publishers in-stream video monetization. Read more