The True Cost of Ad Blockers for Users and Publishers
Online ad blocking is growing at an exponential rate, with as much as 20% of Internet users using the technology in European countries. As ad blocking continues to grow globally, how will it impact both advertisers and publishers? Jeremy Ostermiller discusses the consequences and possible solutions to ad blocking with VideoNuze. Learn more
How Increased Autoplay Adoption Will Push Advertisers To Think Creatively
Autoplay video is becoming standard for some of the biggest online media platforms. This shift signals a clear, collective change in how consumers approach and consider online content. Jeremy Ostermiller analyzes this new technology and how advertisers will have to adapt to to maximize their return with MediaPost’s Video Insider. Learn more.
In the midst of ever increasing online video competition, YouTube’s paid subscription offering is expected to become available within the next few months. It will offer ad-free videos and the ability to store videos offline on their mobile devices for around $10 a month. It will also let creators put their videos behind a paywall so that only premium subscribers can view them. Subscription revenues will be pooled, with partners receiving 55 percent of the total. Learn more.
Bulletin: Netflix Is Not Accepting Advertising
Despite their usage of pre-roll video ads to promote their new original series, Netflix has officially announced they “are not planning to test or implement third-party advertising on the Netflix service. We test hundreds of potential improvements to the service every year. Many never extend beyond that.” Learn more.
Sales Staff Getting The Hang Of Programmatic
The rise of programmatic has caused industry concern that automated transactions will take over human sales. However, top industry execs at MediaPost’s Publishing Insider Summit believe that this is not that case, citing the growing trend of hybrid deals that combine programmatic and direct. Publishers also noted the increased demand for sales personnel comfortable with programmatic sales. Learn more.
eMarketer projects that digital ad spending will reach over $58 billion in the US in 2015, with retail accounting for 22.0% of the total—far outpacing every other industry including automotive (12.5%) and finance (12.3%). As consumers turn to multiple screens for research, retailers will also spend nearly twice as much as others on mobile advertising. Programmatically, retailers stand out even more, and will account for 25% of the industries total spend. Learn more