On Friday, the Altitude Digital Rockstars joined 350 industry professionals at the Denver Museum of Nature and Science to honor Colorado’s top 2015 B2B marketing campaigns. For over 30 years, the Business Marketing Association’s (BMA) Gold Key Awards have been recognized as Colorado’s most prestigious competition dedicated solely to B2B marketing.
This year, our team submitted our Altitude Programmatic Quiz campaign for consideration, and are proud to announce that it received two separate Gold Awards in the Social Media and Potpourri categories. Winning these awards was not only testament to the creativity and hard work our team put into the campaign, but it also helped to reinforce a need within the industry: education. In fact, our initial goal was to help keep the ad tech community up-to-date on the complicated world of programmatic advertising. However, we quickly realized that with the right balance of fun, intrigue and education, it could be so much more. Our unique retro-branding, prizes and passionate industry support allowed the campaign to become wildly successful.
For a little more information of the Programmatic Quiz, you can actually take it yourself here or check out some media coverage (below) to learn about the campaign’s goal, its results and the insights we uncovered from over 2,300 individual test results. In the meantime, take a look at pictures from BMA Gold Key Awards below, and be sure to follow us for information on any upcoming campaigns.
- Okay, so I’m no Programmatic Genius, How About You? (MediaPost)
- Programmatic Comprehension: an Inside Look (ProgrammaticAdvertising.com)
- Programmatic Video Complexity Still Baffles the Industry (MediaPost)