Programmatic and Addressable TV: Definitions, Projections and Resources

Programmatic and Addressable TV: Definitions, Projections and Resources Programmatic technology has revolutionized the way digital media is targeted, transacted and measured. By automating and improving once laborious processes, advertisers experience reduced complexity, lower costs, better data, precise targeting and increased brand lift. Publishers, in turn, can optimize revenue, streamline operations and provide useful data to … Continue reading Programmatic and Addressable TV: Definitions, Projections and Resources