This month, ad tech enthusiasts gathered at Breckenridge Brewery in Downtown Denver to talk network, enjoy some great grub and or course—talk about the latest happenings in the ad tech industry. Sponsored by MapR Technologies, the event focused on Big Data processing and it’s implications and usage in ad tech.

Take a look below as CTO Manny Puentes gives an inside look at how Altitude Digital utilizes MapR’s data processing power to help better understand fraud and viewability.