Programmatic video and TV are both taking off, but many challenges still remain in the ad tech ecosystem. What are they, how will they be resolved and over what time frame? These were some of the key questions addressed in the closing session at VideoNuze SHIFT // Programmatic Video & TV Ad Summit in December 2016. The session included CEO of Altitude Digital, Joe Grover as moderator and Joanne Chen (Partner, Foundation Capital), Barry Green (Head of Business Development, North America, VertaMedia), Dave Katz (VP/GM, Programmatic Revenue Platforms & Operations, Univision), Rich Sobel (SVP, Programs & Services, Publicis Media) as guest panelists. 

Watch the video here.