Altitude recently announced the launch of a new mobile-focused video ad platform, extending our suite of monetization tools to help publishers thrive within the quickly evolving programmatic video marketplace. Altitude Mobile will give marketers access to over 22 billion monthly mobile video ads. 20 billion of these ads are available on mobile Web and over 2 billion are available via in-app video units per month.
Prior to launch, Altitude’s focus was primarily on desktop. However, we now have a bundled offering for publishers bringing them access to both our mobile and desktop demand partners. In turn, hundreds of direct advertisers, DSPs and trading desks will now have access to mobile video ad inventory programmatically through Altitude Digital.
“Mobile video is growing significantly, and both publishers and advertisers need solutions for delivering the best ad experience to consumers,” said Jeremy Ostermiller, CEO. “Altitude’s new mobile solution is the latest development in Altitude’s mission to provide publishers with everything they need to deliver and monetize digital video, no matter what device the consumer is using.”
Enter the Mobile Video Advertising Hall of Fame
Mobile video ad spend more than doubled in 2014, making it the fastest growing sector in the digital advertising space. By 2018, eMarketer projects that mobile video will account for half of all online video ad spend.
Put your mobile video advertising knowledge to the test with the Mobile Video Advertising Quiz and enter for a chance to win an iPad Air. Ace the quiz, share your score and you could also score a spot on the Mobile Video Advertising Hall of Fame!