(As Posted on MediaPost)
Altitude Digital, an independent programmatic video platform, on Tuesday announced a premium video inventory guarantee that gives advertisers the option of only paying for 100% viewable, fraud-free, and brand-safe advertising impressions, the company said in a release.
Altitude has integrated with leading viewability and fraud verification tools, allowing advertisers that participate in the guarantee to select the integrated verification vendor of their choice. The platform combines pre-bid filtering and blocking and third-party post-campaign verification to ensure delivery of the guarantee.
“As spending in video advertising increases, viewability rates and campaign performance will continued to be scrutinized,” said Jeremy Ostermiller, CEO of Altitude Digital, in a release. The company said it is making more data available to publishers so that they can manage their inventory the same way advertisers optimize their buys.
– Tobi Elkin, Editor, Real-Time Daily