(As posted on AdNews)
Hot on the heels of its management buy back, after its previous US acquisition, Brandscreen and Altitude Digital have formed a new partnership.
The two have come together to up the range of inventory available to advertisers using the Brandscreen programmatic platform. The integration with Altitude Digital, which specialises in video, brings mobile and online video inventory to advertisers using the Brandscreen platform.
The partnership increases Brandscreen’s available publisher inventory across desktop, mobile, video and display across Asia Pacific. “The Brandscreen offering is strengthened considerably with the Altitude Digital partnership,” said Brandscreen CEO Rob Manning “This integration will bolster our supply of video inventory as the demand continues to grow,” he added.
Read further coverage on Brandscreen.