Altitude Digital’s Chief Technology Officer, Manny Puentes, was quoted in an article today about MapR, the converged data platform that integrates the open source software of Hadoop and Spark. MapR’s platform is essential in powering the Altitude ARENA® Programmatic Video Platform, which must process billions of transactions daily, all in a matter of milliseconds.
Here is an excerpt from the article:
MapR customer Altitude Digital provider of a programmatic digital advertising platform, is a case in point. It needs to make fast decisions on what ads to play, maximize the probability that ads will be watched, and discard traffic caused by bots (e.g., fraud) before it hits the exchange.
“As one of the fastest-growing video advertising technology companies in the world, we depend on our ability to quickly develop enhancements and deliver data agility to our customers,” Altitude Digital CTO Manny Puentes said in a statement Tuesday. “Event-driven microservices provide a critical capability to help us be more agile, adapt quickly and drive value to our customers.”
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