(As posted on MarketWired)
Former Adap.tv CEO to Help Expand Demand-Side Partnerships for Leading Video Supply Side Platform; Board Now Includes Industry Leaders Involved in Acquisitions in Excess of $4 Billion
DENVER, CO–(Marketwired – Oct 22, 2015) – Altitude Digital, the largest independent video supply-side platform (SSP), announced today that video advertising expert Toby Gabriner has joined the company’s board of directors. As a member of Altitude’s board, he will work with the company’s executive team to expand its partnerships with the demand side and further develop its programmatic platform.
Gabriner joins Brian Kane, a former executive at LiveRail and Admeld, who joined the company’s board earlier this year. The two board appointees have held leadership positions at companies that have sold for a reported total of more than $4 billion and will play key roles in advising Altitude’s executive team as it looks toward the future.
“Toby has firsthand experience building a video technology company and has worked closely with marketers to harness the power of video advertising,” said Jeremy Ostermiller, CEO of Altitude Digital. “The market is still evolving as they adopt mobile and cross-channel strategies, and we have yet to see the massive disruption as digital begins tapping into significant television ad budgets. Toby’s guidance will be instrumental as Altitude positions itself to take full advantage of the coming changes across the video and digital advertising markets.”
Gabriner, a 20-year veteran of the advertising technology industry, is currently the CEO of MAGNIFI, the world’s first interactive music service that connects listeners directly into their local concert scene. Prior to MAGNIFI, Toby was the president of Adap.tv, where he grew revenue from $200,000 to more than $200 million in a four-year period, and led a $20 million Series C funding round. He later served as CEO, playing a key role in the company’s acquisition by AOL for $465 million, before going on to lead AOL’s ONE programmatic ad platform.
Prior to Adap.tv, Gabriner held leadership positions at Tribal Fusion and [x+1]. He has also worked on the agency side of the ad business, including time at Carat Interactive, where he was responsible for creating the industry’s first combined TV and digital unit, Carat Fusion, which pioneered cross-platform planning, buying and measurement.
“With all of the consolidation in the video space, there is still a significant opportunity for an independent video platform,” Gabriner said. “I believe nimble, independent companies are the best equipped to fill the gaps and solve the problems that are constraining the growth of video advertising. Altitude is already tackling many of the challenges in the industry head on, developing technology to handle issues like fraud, viewability and the scarcity of premium video advertising inventory. Altitude is also well positioned to capture new opportunities as we begin buying and selling TV advertising programmatically.”
Altitude has recently introduced industry-leading viewability and anti-fraud innovations to help publishers grow their revenue while giving advertisers better ad environments and reducing waste. The company’s technology-first approach employs a fraud filtering and reporting solution for publishers, which has dramatically improved overall inventory quality within Altitude’s marketplace. At the same time, Altitude now offers pre-opportunity viewability filtering and targeting for video, ensuring advertisers can target viewable impressions.