(As posted on Brandscreen)
Altitude Digital Expands its Footprint in Asia-Pacific Region with Brandscreen Partnership
June 1, 2015 — Brandscreen, a leader in technology-enabled media buying, and Altitude Digital, the largest independent video supply side platform, have announced a partnership to broaden the range of quality inventory available to advertisers within the Brandscreen Platform.
The integration with Altitude Digital, one of the fastest growing companies in the video advertising industry, brings premium mobile and online video inventory to advertisers using the Brandscreen platform. This partnership increases Brandscreen’s available publisher inventory across desktop, mobile, video and display within Asia Pacific and expands Altitude Digital’s footprint in the region.
“The Brandscreen offering is strengthened considerably with the Altitude Digital partnership,” said Rob Manning, CEO of Brandscreen. “This integration will bolster our supply of video inventory as the demand continues to grow and will position Brandscreen as the market’s leading demand side solution.”
Altitude Digital’s proprietary quality filters also ensure that only brand-safe video inventory enters the marketplace. “Our first-of-its-kind technology allows us to block fraud before it ever reaches demand partners,” said Manny Puentes, CTO of Altitude Digital. “We’re excited to bring this technology to the Asia Pacific region and grow our partnership with Brandscreen.”
The offering of all digital ad formats and digital out-of-home makes Brandscreen 3.0 a leading competitor in the market and Australia’s only fully owned technology in the DSP space with these capabilities.
The Brandscreen Platform is available across all Australian and Asia Pacific marketplaces and will continue to expand throughout the region.
About Altitude Digital:
Altitude Digital delivers powerful video and mobile advertising technology and actionable big data to online publishers to help them expand their ad inventory, increase the value of their advertising and grow their revenue. Altitude’s ARENATM Video SSP delivers greater insight, control and performance for publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms
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