(As posted on MarketWired)
Leading Programmatic Platform Provides Publishers and Advertisers With More Choices for Pre-Opportunity Fraud Blocking
DENVER, CO–(Marketwired – Mar 17, 2016) – With the continued concern over non-human “bot” traffic in online video advertising, Altitude Digital, the independent programmatic video platform, has announced an inventory quality partnership with DoubleVerify to eliminate fraudulent ad impressions before they ever reach a campaign or programmatic auction.
Through their partnership, Altitude will integrate with DoubleVerify, the recognized leader in digital performance solutions, to authenticate the opportunities flowing through its programmatic platform, removing fraudulent violations including non-human bot fraud, masked URLs, hidden ads, and impression laundering. This integration strengthens the inventory quality controls already offered through Altitude’s ARENA® platform and ensures that advertisers can confidently buy high quality video inventory.
“Fraud prevention will be an ongoing effort in digital advertising,” said Manny Puentes, CTO of Altitude Digital. “Our integration with DoubleVerify ensures our programmatic platform directly layers the latest anti-fraud algorithms, reinforcing our zero-tolerance policy. It’s imperative we protect advertisers from having an opportunity to bid on fraudulent inventory.”
“When partners like Altitude Digital improve their inventory quality, it goes a long way toward building a better industry for everyone involved,” said Mark Pearlstein, CRO at DoubleVerify. “DoubleVerify authenticates that their ad impressions are fully viewed, by a real person, in a brand-safe environment — assuring the high levels of performance that online video ads can deliver.”
Altitude has been a pioneering force in delivering quality, non-fraudulent video advertising inventory, helping both publishers and advertisers maximize the opportunity within the growing video landscape. Recently, the company launched a premium video inventory guarantee, giving advertisers the option of only paying for 100% viewable, fraud-free, and brand-safe advertising impressions.
This guarantee is built around integrations with leading viewability and fraud prevention solutions, including DoubleVerify, for pre-bid filtering and post-campaign reporting to ensure delivery. The company has also made major developments in providing publishers with the same real-time data that marketers use when making advertising decisions.