August 25, 2016
The ARENA® Programmatic Platform lets you manage your digital video business with intuitive tools and the most powerful reporting in the industry. Learn how to dive into these data points in our latest webinar recording. This webinar will walk through all the ways to grow and manage your business using ARENA, including: Read more
August 22, 2016
With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more
July 8, 2016
“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. But where to start? Investing in big data infrastructure doesn’t have to be an overwhelming proposition. Read more
May 26, 2016
CTO Manny Puentes recently spoke to industry leaders on how we use big data to solve pressing issues in video advertising. Read more
March 30, 2016
Datacenter problems can happen to companies large and small. Altitude VP of IT, Zachary Conger, examines the biggest hurdles companies face when scaling their datacenters and how to overcome them. Read more
March 11, 2016
What will be the biggest trends in programmatic digital advertising this year? From telco acquisitions to ad blockers, here's what we predict. Read more
February 29, 2016
Mobile is the fastest growing segment in digital advertising, and we're working to bring more mobile-first data directly to Altitude ARENA®, the industry's fastest and most versatile reporting dashboard. Read more
January 29, 2016
Learn the the three strategies we've found to be most critical to project success when developing and refining our Altitude ARENA® Programmatic Video Platform. Read more
January 14, 2016
The growth of video was a key theme of the annual CES show in Las Vegas. Read about the video trends seen at the show and how brands are using the format to reach consumers across devices. Read more
December 28, 2015
We're always working to improve the data available to our publishers and demand partners. With our latest release, we've included two new data slices and new filtering technology that enable our clients to make smarter business decisions. Read more