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Video Walkthrough: Using Reporting to Increase Revenue
Video Walkthrough: Using Reporting to Increase Revenue

August 25, 2016

The ARENA® Programmatic Platform lets you manage your digital video business with intuitive tools and the most powerful reporting in the industry. Learn how to dive into these data points in our latest webinar recording. This webinar will walk through all the ways to grow and manage your business using ARENA, including: Read more

Is Audibility the New Viewability?
Is Audibility the New Viewability?

August 22, 2016

With video advertising gaining traction on Facebook and Twitter, the muting-by-default behavior on these platforms has advertisers starting to ask about audibility – whether an ad was heard and for how long. As audibility enters the conversation in a bigger way, publishers need to stay ahead of the curve and understand and measure the metric on their own sites so they can be well prepared to transact on it when the time comes. Read more

How to Invest In a Big Data Platform
How to Invest In a Big Data Platform

July 8, 2016

“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. But where to start? Investing in big data infrastructure doesn’t have to be an overwhelming proposition. Read more

The Data Pipeline Behind Altitude Digital’s Programmatic Platform
The Data Pipeline Behind Altitude Digital’s Programmatic Platform

May 26, 2016

CTO Manny Puentes recently spoke to industry leaders on how we use big data to solve pressing issues in video advertising. Read more

Why Every Ad Tech Company Needs Multiple Datacenters
Why Every Ad Tech Company Needs Multiple Datacenters

March 30, 2016

Datacenter problems can happen to companies large and small. Altitude VP of IT, Zachary Conger, examines the biggest hurdles companies face when scaling their datacenters and how to overcome them. Read more

Ad Tech Trends in 2016
Ad Tech Trends in 2016

March 11, 2016

What will be the biggest trends in programmatic digital advertising this year? From telco acquisitions to ad blockers, here's what we predict. Read more

Get Mobile and Geo Insights Into Your Video Inventory
Get Mobile and Geo Insights Into Your Video Inventory

February 29, 2016

Mobile is the fastest growing segment in digital advertising, and we're working to bring more mobile-first data directly to Altitude ARENA®, the industry's fastest and most versatile reporting dashboard. Read more

3 Strategies for Successful Project Management in Ad-Tech
3 Strategies for Successful Project Management in Ad-Tech

January 29, 2016

Learn the the three strategies we've found to be most critical to project success when developing and refining our Altitude ARENA® Programmatic Video Platform. Read more

Video trends take center stage at CES 2016
Video trends take center stage at CES 2016

January 14, 2016

The growth of video was a key theme of the annual CES show in Las Vegas. Read about the video trends seen at the show and how brands are using the format to reach consumers across devices. Read more

Video Advertising Analytics Made Easy in ARENA
Video Advertising Analytics Made Easy in ARENA

December 28, 2015

We're always working to improve the data available to our publishers and demand partners. With our latest release, we've included two new data slices and new filtering technology that enable our clients to make smarter business decisions. Read more