New dashboard tools provide precise business analytics in real time

We’re always working to improve the data available to our publishers and demand partners. With our latest release, we’ve included two new data slices and new filtering technology that enable our clients to make smarter business decisions.

New Data Slices

The new “Day” and “Hour” slices let you see a day-by-day or hour-by-hour breakout of ARENA’s dashboard data, all the way up to the last hour. Analyze trends over time and learn when your inventory performs best and when users are most engaged.

New Filtering Control

We’ve also released the ability to filter on any slice. This means you can drill down on a single domain, country, or any other available data point and run all other data slices against the filtered view. See the breakdown of your viewable or large player inventory or better understand the engagement in a specific IAB category.

This feature lets you get at the precise data you need in any easy-to-see and easy-to-use format.

As always, these new data slices can be layered alongside any existing data slices to get impactful insights you won’t find in any other platform.

Ready to dive in? Contact us today to get started.


lgalloway_220x220 By Lindsey Galloway
Director, Product Communications

Read more from the Tech Blog