The ARENA fraud detection technology is built on Integral Ad Science’s Quality Engine, filtering non-human traffic (NHT) on a pre-opportunity basis and preventing fraudulent opportunities from ever reaching programmatic exchanges or direct advertiser campaigns.
Powered by Integral Ad Science’s Quality Engine, ARENA identifies fraudulent traffic on a pre-opportunity basis.
ARENA’s data slicer provides transparent, granular NHT reporting in real time using the data crunching power of MapR.
Once detected, publishers can block all NHT before it ever reaches programmatic exchanges or direct advertiser campaigns.
The ARENA data slicing and reporting tools provide publishers with detailed insights on non-human traffic. Simply pivot and reorder across buyer, domain, geography or player size to reveal actionable insights with razor-sharp precision.
With ARENA and Integral Ad Science’s quality engine and data, publishers can block non-human traffic before it ever reaches marketplaces or advertiser campaigns. Advertisers and publishers can also use Integral Ad Science’s brand safety tools to block high, moderate and low risk categories.
Using DoubleVerify’s data and detection, ARENA authenticates ad opportunities, blocking fraudulent impressions including non-human bot and datacenter traffic.
Moat clients can use their Client ID in ARENA to monitor impression viewability and audibility as measured by Moat. All impression and audibility reporting is available in the platform.
In partnership with SimilarWeb, ARENA gives insight into the Top 10 referring domains of every domain in the platform. Each referring domain is also analyzed with Integral Ad Science’s brand safety tools, flagging any referrer that fails brand safety checks. This process helps maintain the highest quality checks for inventory across the platform.
Enabled by the IAB's OpenVV, ARENA analyzes player viewability at the time of the ad call to determine if it’s viewable, non-viewable or non-measureable. With increased insight around their viewable video inventory, publishers can direct their most viewable placements to top paying advertisers. Advertisers can also target on viewability, so an ad is only served when there is a high probability that the impression will be viewable.
Using Sizmek’s Peer 39 semantic analysis technology, ARENA arms publishers with inventory category data based on the IAB taxonomy and 23 topic areas. These insights can be used to expand site content that advertisers value most. In addition, advertisers can target certain inventory based on over 300 different content categories.