Brand Safety Technology

Advertisers deserve transparency, quality and viewable impressions. That’s why we work tirelessly to provide publishers with smart technology and tools that exceed brand safety standards in the market today.

ARENA Fraud Prevention Features

The ARENA fraud detection technology is built on Integral Ad Science’s Quality Engine, filtering non-human traffic (NHT) on a pre-opportunity basis and preventing fraudulent opportunities from ever reaching programmatic exchanges or direct advertiser campaigns.

Proven Fraud Detection

Powered by Integral Ad Science’s Quality Engine, ARENA identifies fraudulent traffic on a pre-opportunity basis.

Real-Time Reporting

ARENA’s data slicer provides transparent, granular NHT reporting in real time using the data crunching power of MapR.

NHT Filtering

Once detected, publishers can block all NHT before it ever reaches programmatic exchanges or direct advertiser campaigns.

Inventory Quality Reporting and Data Slicing

The ARENA data slicing and reporting tools provide publishers with detailed insights on non-human traffic. Simply pivot and reorder across buyer, domain, geography or player size to reveal actionable insights with razor-sharp precision.

Inventory Quality Reporting and Data Slicing
All Non-Human Traffic Brand Safety Viewability
Integral Ad Science
  • Non-Human Traffic
  • Brand Safety
  • Pre-Opportunity Filtering
  • Post-Impression Reporting
  • Desktop

With ARENA and Integral Ad Science’s quality engine and data, publishers can block non-human traffic before it ever reaches marketplaces or advertiser campaigns. Advertisers and publishers can also use Integral Ad Science’s brand safety tools to block high, moderate and low risk categories.

Double Verify
  • Non-Human Traffic
  • Datacenter Traffic
  • Pre-Opportunity Filtering
  • Post-Impression Reporting
  • Desktop

Using DoubleVerify’s data and detection, ARENA authenticates ad opportunities, blocking fraudulent impressions including non-human bot and datacenter traffic.

Moat
  • Impression Viewability
  • Impression Audibility
  • Post-Impression Reporting
  • Desktop

Moat clients can use their Client ID in ARENA to monitor impression viewability and audibility as measured by Moat. All impression and audibility reporting is available in the platform.

SimilarWeb
  • Brand Safety (Referring Traffic)
  • Pre-Opportunity Filtering
  • Desktop
  • Mobile Web

In partnership with SimilarWeb, ARENA gives insight into the Top 10 referring domains of every domain in the platform. Each referring domain is also analyzed with Integral Ad Science’s brand safety tools, flagging any referrer that fails brand safety checks. This process helps maintain the highest quality checks for inventory across the platform.

Open Video Viewability
  • Player Viewability
  • Pre-Opportunity Filtering
  • Targeting
  • Post-Impression Reporting
  • Desktop

Enabled by the IAB's OpenVV, ARENA analyzes player viewability at the time of the ad call to determine if it’s viewable, non-viewable or non-measureable. With increased insight around their viewable video inventory, publishers can direct their most viewable placements to top paying advertisers. Advertisers can also target on viewability, so an ad is only served when there is a high probability that the impression will be viewable.