Brand Safety Technology

Advertisers deserve transparency, quality and viewable impressions. That’s why we work tirelessly to provide publishers with smart technology and tools that exceed brand safety standards in the market today.

ARENA Fraud Prevention Features

The ARENA fraud detection technology is built on Integral Ad Science’s Quality Engine, filtering non-human traffic (NHT) on a pre-opportunity basis and preventing fraudulent opportunities from ever reaching programmatic exchanges or direct advertiser campaigns.

Fraud Protection

ARENA identifies fraudulent traffic on a pre-opportunity basis.

Brand Safety

We block opportunities from sites with non-brand safe content through an IAS platform integration.

NHT Filtering

Once detected, publishers can block all NHT before it ever reaches programmatic exchanges or direct advertiser campaigns.