Advertisers deserve transparency, quality and viewable impressions. That’s why we work tirelessly to provide publishers with smart technology and tools that exceed brand safety standards in the market today.
The ARENA fraud detection technology is built on Integral Ad Science’s Quality Engine, filtering non-human traffic (NHT) on a pre-opportunity basis and preventing fraudulent opportunities from ever reaching programmatic exchanges or direct advertiser campaigns.
ARENA identifies fraudulent traffic on a pre-opportunity basis.
We block opportunities from sites with non-brand safe content through an IAS platform integration.
Once detected, publishers can block all NHT before it ever reaches programmatic exchanges or direct advertiser campaigns.